Smell-A-City? Manhattan To Reek Of Holiday Season

WCBSTV.COM, Decenber, 2006.
NEW YORK Move over Britney Spears, Jessica Simpson, and Hillary Duff. There's a new scent this holiday season, and it's just that: the smell of holiday season. If you're wondering what exactly that means, just take a walk around the city today.

That's because odoriffic company Marin's USA will be spraying down parts of Manhattan during the day with a custom scent created by ScentAndrea that apparently is a blend of holiday smells, or well, for the most part, the smell of pine. The Christmas tree-like odor is expected to cover a span of 20 blocks -- from the Javits Center to Times Square to Rockefeller Center.

The scent is a liquid that is dispersed through a small, keg-like machine from the bed of a red pickup truck that will be traveling around the city. The liquid will be misted into the air to bring some extra holiday cheer to pedestrians. Or at least get rid of the smell of exhaust and that sporadic blast of sewer waste.

Depending on the weather conditions the scent can cover a half-block for up to a minute of linger time.

ScentAndrea is in town for the Total Retail Experience Show at the Javits Center, but they're also hoping the smell of holiday season will encourage people to take interest in the new era of "scent marketing" with such products as smell-a-vision and the LG chocolate cell phone.