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"Do not go where the path may lead;
go instead where there is no path a leave a trail."
Ralph Waldo Emerson

"In communications one thing transcends technology and cuts through all the clutter, that is the total sincerity of human contact. If you achieve that, if you reach out and touch somebody, that is when you have cut through the clutter and you are really making contact.

“There is more to this business of getting through to people than meets the eyes or ears. There is more to communications than just making surface contact. There is the necessity to penetrate, to motivate, to immerse people through media mix and message that involves them.

“Currently, the average consumer is exposed to almost 3,000 marketing messages each day. It is not only extremely interruptive but also impossible to digest that much information on a daily basis, so people simply ignore much of it. This makes it imperative for advertisers to find new ways to get consumers’ attention. Once you get their attention, you must deliver an intriguing message and make them believe that your product will meet and exceed their
expectations. Then you can expect them to buy your Brand.

“To strike such a responsive chord requires an understanding of the power of each medium, the message and the audience. A combination of more than 30 years of experience, great creative flair and a thorough knowledge of the latest multimedia technology enables ScentAndrea to provide a unique communications service."

Carmine Santandrea

 

©2005 Scentandrea Multisensory Communications